how does blue work for you?BlueMSO offers FOUR Service Packages -
Digital Brand Marketing (DBM)
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Online Reputation Management (ORM)
Digital Brand Marketing (DBM) involves a number of functions listed above in the DBM workstream that improve the desktop and mobile versions of the website, reduce the number of errors detected by Google Crawlers designed to maximize the number of “Impressions” of the website listing in Organic and Paid searches.
Level 2 Service includes updates to text and content on service pages.
Level 3 Custom DBM Service which can help increase our website’s Domain and Page Ranking, Pages per Visit, Average Visit Duration and minimize the Bounce Rate based on BlueMSO’s “best-practices” to help create and / or improve your practice’s positioning and branding through Custom Content Pillars (including third party research, information, audio and video production) about your specialized areas of medicine practiced.
Content Pillars also help improve the Informational Keyword (e.g. Risks of a specific medical procedure) search results for your website. BlueMSO DBM will be conducted by a team of DBM Experts based in the US and India who have minimum of 3-5 years of experience each in Brand Marketing at global agencies.
Search Engine Optimization (SEO) involves a number of functions listed above in the Advanced SEO workstream designed to increase your website’s search and map ranking, clicks, visits, unique visits and actions related to your practice.
Level 2 Service is accomplished with multiple technical functions deep in the website code, the selection and implementation of hundreds of relevant navigational and transactional keywords and phrases that will drive more organic traffic to the site.
Level 3 Custom SEO Services include Google, Facebook Pay per Click (PPC) Marketing which is increasingly being adopted by practices to accelerate specific specialized services or locations to drive traffic and conversions.
PPC Marketing normally involves selecting the most popular keywords and the “broad match” option which effectively creates the maximum number of impressions and clicks. However, this results in very high PPC marketing costs because the most popular keywords are expensive and the “broad match” option often results in poor targeting and consequently low click to action ratios and therefore even higher costs. The BlueMSO Custom PPC approach leverages a team of PPC Experts who monitor and fine tune campaigns through-out the day to generate the maximum clicks to conversions at the lowest cost per acquired customer (CAC) in the industry.
BlueMSO Custom PPC Marketing involves ongoing research on keyword strategies used across multiple competitors and continuous monitoring and tactical use of broad, phrase and exact match (where the price differences are large) to create the right balance between targeted volume and costs and a range of other strategies to generate the lowest CAC. BlueMSO SEO will be conducted by a team of SEO Experts based in the US and India who have a minimum of 3-5 years of experience in a combination of Technical SEO and SEO-based Customer Acquisition.
Social Media Optimization (SMO) involves a number of functions listed above in the Advanced SMO workstream to set up and / or actively set-up, post and update and distribute news, events and transactions, generate increase in likes and forwards or re-tweets to generate a network or viral effect related to your practice that increases its reputation across multiple
Social Media Channels including facebook, twitter, instagram, linkedin, etc. which drives more visits for specific specialized services offered by your practice.
Level 3 Custom SMO Service will include the use of third party advanced cloud-based email and other communication management solutions to connect with small businesses in our area, target patients and all your existing patients with periodic updates and offers, etc.
BlueMSO SMO will be conducted by a team of SMO Experts based in the US and India who have minimum of 3-5 years of experience in a SMO-based networking for Customer Acquisition and Engagement
Online Reputation Management (ORM) involves a number of functions listed above in the Advanced ORM workstream to focus and actively manage your positive and negative Customer Reviews, establishing and continuously improving your local search reputation at Yelp, Yahoo Local, Google My Business etc. which is critical to the process of engaging customers and converting click-throughs to walk-throughs.
Level 3 Custom ORM Service will include working with third party high-ranking domains like Medium, Quora, YouTube as well as popular health magazines and the automatic propagation of positive referrals to multiple Social and Reputation Management portals to increase the Referral traffic to your site.
BlueMSO ORM will be conducted by a team of ORM Experts based in the US and India who have a minimum of 3-5 years of experience in ORM.