What Blue can do for you
Everything you need to grow your Practice
Our mission is to increase your new patient acquisition & engagement at the lowest cost in the healthcare industry
We manage your Patient Lifecycle
Getting new patients through the door is what we focus on, by continuously monitoring your patient acquisition metrics and optimizing the digital marketing tactics that matter, to deliver the lowest patient acquisition cost in the healthcare industry – This is what we do.
We follow a rigorous process and use market-proven tactics to increase search, social or reputation impressions, keyword rankings and website visits. We recommend display, re-targeting, click-to-call or call-to-action campaigns to accelerate patient acquisition. We use different strategies for urgent care practices where patients need immediate attention without an appointment or for plastic surgeons where sustained education and engagement trumps on-demand urgency. This is why we guarantee results
Is it flu-season or allergy-season? How are you engaging your existing patients? How do you measure how each patient feels about your care? While it’s important to engage your patients before and after a visit, do you know how each of your patients would prefer to be engaged between visits? Pertinent, quick loading answers to questions related to treatment options during specific seasons or for specific conditions, appointment availability and insurance premiums may be important to some, while deep informational content may be more important for others. We have the tools to help you customize and personalize patient engagement for each patient.
Digital Marketing without measurement is meaningless. Google search impressions, social media links, online reputation, keyword rankings and website visit metrics are only meaningful if they are being tracked, analyzed and used to optimize patient acquisition and engagement. All the metrics that marketers are notorious for delivering are meaningless – if you are not seeing patient and revenue growth. Period.
We use daily data and metrics from best-in-class industry-standard tools from Google, Amazon and other third parties, combined with your phone and EMR records for a 360 view of your practice’s progress and growth and we review this with you as frequently as needed!
You only have one shot at making that first impression! Whether patients find your business online through a web search, your social media presence, an email campaign, or through your advertising messages and powerful display ads – you don’t get a second chance. Every step of your customer’s journey following that is equally important. We optimize this journey from appointments, tracking calls with staff, reminders, visit preparedness, sign-in experience management and capturing feedback to maximize the patient experience and retention.